E-COMMERCE APP
ecommerce panel to manage sales & track leads
Tomeline
4 Weeks
My Role
Sole UI/UX Designer, User Research, Prototyping & Visual Design
Description
After completion of B2B e-commerce app, there was a need to measure its performance. Flicker is an ecommerce panel that gives users ability to manage sales, track leads and engage proactively with customers from anywhere, which will improve productivity by automating repetitive and mundane tasks, as well as get notified when stocks available goes below the set minimum in real time.
Tasks
Create a simple, clear and clean Dashboard to:
- Optimize sales process and achieve total visibility with sales analytics and reporting.
• Measure the performance of an ecommerce
• Keep track of set yearly target and current progress
• Show top customers and product
- Give detailed information on online customer conversion rate (how many visits to the page led to adding item to cart vs ones that lead to checkout)
• Show active and dormant users
• Show top selling Categories
• List of running product promotions
Design Process
Design process starts from defining specific UX approach that will lead the product to great result. This process adopt an iterative design thinking methodology meaning that iteration continues throughout the project life span.
Empathize
Develop a deep understanding of the challenge.
( User Research, User Interviews )
Define
Clearly articulate the problem you want to solve.
( Empathy Map, Journey Map, User Personas)
Ideate
Brainstorm potential solution.
( User Flows, Wireframing )
Prototype
Design a prototype to test all part of the solution
Test
Usability Testing Iteration
User Research
I carried out qualitative research with 5 participants with a focus on analyzing and visualizing data from various sources and present it on one screen. The aim was to have the interviewees answer open ended questions based on their pain points, and goals.
User Painpoints
Kelvin Witson
Age: 42
Location: Nairobi, Kenya.
Occupation: Logistic Manager
It may take us some time but i know once done it will be a great relief
Bio
John is a logistic manager at Mega wholesalers he relies on manual report to make a decision on how to order for more products from suppliers. He takes pride in meeting deadline despite how tight the schedule might be. As logistic personnel he has a lot on his table so he really values every second of his time.
Pain Point
Relying on static report or email communication
Unable to access right data to aid in making informed, accurate decision.
Inability to identify and analyze positive trends
Goals
• Identify and analyze positive trends related to business activities while isolating and correcting negative trends for improved organizational efficiency.
• Powerful analytical tools that can be shared easily with colleagues, managers, clients, and any other relevant stakeholder to keep everyone informed and engaged with the latest developments.
• Improved efficiency by serving up relevant real-time insights, allowing in make informed, accurate decisions that will catalyze success.
Interest
Keeping track of business progress
Watching sport and documentaries online
Playing video games
Visual Designs
